Green Campaign Cycle

Sustainable retail campaigns – data-driven, CO2–optimized and independently verified.

INTRO

Approach

LIGANOVA strives to create global retail campaigns that embrace a sustainable future – changing the environmental impact of retail marketing for good.
We deliver transparency for retail campaigns through our data-driven approach. Together with our clients we quantify the environmental impact of every decision to accomplish sustainability in all phases of the value cycle. The result: an optimized carbon footprint of every campaign.

Together with our partners we deliver the most sustainable retail solutions on the market.

Partners &
Certifications

GCC

The cycle

Design

A recent EU study suggests that about 80% of a product/project’s carbon footprint is decided upon within the design and engineering process. Therefore it is key to apply eco-design principles into the creative process.

Together with our creative house we develop tools and processes and share best practices to maximize the effectiveness of our design work.

Our design teams frequently use our material database and samples in order to choose more environmentally friendly materials that are in line with our sustainability goals – eliminating the bad (e.g. PVC, virgin materials, plastics, etc.) and replacing them with better alternatives (regrowing, recycled, etc.).

Principles such as reduce, reuse, replace, design to recycle and rethinking the status quo are part of our daily design work.